So it’s late summer 2009 and there’s an advert on the NWVM site which Savvy decide to pitch to develop a Sony Playstation project… And yet we are a company that developed from broadcast narrative through creation of a digital toolkit towards cross platform narratives – online on mobile, radio, TV. So why does gaming appeal? Well, Savvy’s main aim is to put its audiences at the heart of the drama – with interactive experiences that engage and entertain… and, well, the gaming industry has been getting this right for rather a long time. They also have an audience who expect and are willing to pay for content and who are creating key online communities, and as 6% of the bbc iplayer traffic comes through the PS3, the boundaries are definitely blurring and we like blurry. What’s not to like? I think there’s a lot to compliment our current work and interactive dramas and narrative games are closer than the terminology would seem to suggest. So we applied…..

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